We’re evolving our company by re-branding our line of tackle with a new name. Our company remains Northamfishing Tackle Company. The products and ownership remain the same. It’s more of an addition then a change. Thank you for your co-operation. Please look for our product line packaged under the “Big Hit Lures” brand at your local shops. Northamfishing Tackle Company evolves with a new brand name. Continue to www.bighitlures.com